The Monitoring Inbox is where you will find all articles picked up, which match your keyword searches. This module then allows you to look through this coverage in more detail and analyse the data using set metrics.
This guide will provide you with ways of looking through your coverage in order to analyse or look through it later:
Firstly, navigate to the module:
There are several ways of filtering and looking through your coverage. All filters are down the left hand side of the screen.
Selecting a Date range
Before we take a look at the filtering options, the first step would be to select the date range you wish to search.
The platform will default to the last 3 months, but clicking 'Select Date' on the top right of your screen will give you more options of date ranges or custom date selection:
NB: Remember, coverage in your account will only go back as far as when we first starting tracking coverage for you.
Refine
Once you select a date range the 'Refine' button will provide you with an overview of your current set of results >
Initial filtering using 'Keyword Search'
This option enables you to either use keywords in each of the search boxes, OR by using Boolean.
This first box indicates you can enter multiple keywords or phrases by typing and pressing Enter after each. The platform will then find articles which have any of these keywords within.
This box allows you to make sure that the article at the very least mentions these words or phrases. You can add more than one here too, but that may be a little too specific for ALL words and phrases to be present.
Exclude literally means the platform will not show you results if this/these word/phrases are present.
This forth option allows you to choose WHERE the platform is looking for all of the above words and phrases. There are options here for either Headline or Body, or both.
An example using the keyword options is below. Please note the results will appear on the right hand side and the keywords located, will be highlighted in bold:
Switching to 'Boolean Mode' Search
If you click 'Boolean Mode', this will then allow you to either type Boolean code yourself, or tweak a Boolean which has automatically transferred from the keywords search:
This is the area you can populate with your own Boolean string, if you require assistance or help with writing Boolean, click HERE for a short guide. If you have completed the Keywords Search and then clicked to Boolean Mode, this will transpose your keywords into Boolean.
The Validate button will tell you if the Boolean string you have entered works, if it is missing brackets or operators etc.
Run; will run the Boolean and show results on the right hand side.
As above the options to search within just a headline, or just body, or both is available.
Further Filters
Tag - Select from manually or auto assigned tags which have been added to coverage. This option allows you to select either the whole Tag Group, or individual/multiple Tags within the group. For more information about creation of new Tags, click HERE.
Feed - You may have several sets of feeds; these allow specific searching of just National or just Regional or others (and multiples), depending on set up. If you do not select one, all feeds will be selected by default.
Source Type - These are essentially the media types to choose from. As above, if you select none, ALL will be selected.
Outlet - Allows you to look at coverage from individual or multiples of outlets. However these are only outlets that coverage has come in from within the current date range.
Visits Per Month - If you require articles with a certain number of visits per month to the Online Outlet, this is where you can set the limits.
Contact - Allows searching of articles written by specific authors.
AVE - If you require articles with a certain level of AVE value, this is where you can set the limits.
Sentiment - Allows you to look at coverage with specific sentiment (or multiples).
Category - This is customisable for you by the support team so you can find coverage associated with e.g. different teams, or topical areas (or multiples).
Target Outlet List - This allows you to look up coverage created by outlets from a specific outlet list (or multiples) you have created. E.g. Target Media Lists. These are created in the Database modules. Please click HERE for further information.
Media Type - This is a more granular breakdown of the types of outlets your coverage is from.
Release - Will allow you to only view articles which have been linked with specifically selected releases (sent via the platform).
Translated - Choose to only view translated content.
Duplicates - 3 Different levels:
Headline: If the headline is the same, these articles will be deduplicated.
Headline + Date: Regardless of where the article is listed, if the Headline and the date are the same, these articles will be deduplicated. These usually apply to syndicated articles.
Headline + Date + Outlet: This option is usually best used for online articles which have gone live and then been updated over time.
Focus - Allows a choice of e.g. Local, Regional, National, International.
Rank - Rankings are based on the type of media outlet. click the "i" for more info
Social Channel - Allows for filtering to find coverage from certain social channels.
Outlet Filters - Allow you to locate coverage, specifically from outlets which are from either a certain country or have a specific frequency.
Creating Saved Searches
Saved searches allow the user to pre-set filters in the platform. At the click of just a few buttons allows you to look up the most recent content for the search selected.
To create a new saved search, firstly use the filters as you usually would to locate content. Once this has been done, select the "Create" button on the top left of the screen (seen in the screenshot below:
Type in the name of the search and click "Save".
Once the search has been saved, the next time you visit the platform and wish to bring up coverage using the same searching options, click "Load" on the top left and select the saved search to load. This will then bring up the results of your desired search. Please also note that these searches work well when the date is open ended. Then the search will bring up everything since the starting date, therefore including all the new coverage.
The filters of this saved search is then also available to base your alerts on.
See also: