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Analytics & Charts

Analysis of your coverage using charts for each metric

Adam Giles avatar
Written by Adam Giles
Updated over a month ago

Understand how your story has been received by journalists and influencers with a comprehensive selection of media monitoring, listening and evaluation tools. See the impact of your content across broadcast, print, online and social media, all in one place.

Click the below for an overview of the Analytics and Charts available in the Vuelio platform.

The platform provides several sets of charts and you can even create your own too.

Firstly navigate to the New Monitoring module >

You will then be required to select your filters to locate the coverage you wish to report on. Once found, either click "Analytics" on the top right, or after selecting coverage with the checkboxes, click "Analysis" in the 'Selected' row of options >

Monitoring Dashboard

This is the first set of charts which show by default after selecting Analytics from the Media Monitoring module (Please note, these are all available, but you may not necessarily see all of these in your account) >

News By Date - An overtime breakdown of the coverage selection.

News By Tag - This chart shows a tally of the Tags applied to the selected. Click HERE for a full guide.

News By Source Type - This chart shows the breakdown of Source; Online, Print, Broadcast.

News By Date & Sentiment - Breakdown by sentiment overtime.

News By Sentiment - An overall breakdown of volume of sentiment.

News By Sentiment (Interactive) - As per the chart on the left, however a dropdown will allow you to look at numbers of Reach instead.

Reach Trend - This chart shows the total reach for each day, overtime.

Reach Vs Volume - Metrics of Volume overtime is paired with Reach. Showing potential of how audience can vary on the volume of coverage.

Total Mentions - Volume of coverage.

Total Reach - Total Reach of coverage. This takes into account Circulation, Monthly Visits, Audience.

Total AVE - AVE for the selection of coverage.

Total Online Visits - Total of Unique Users.

AVE By Date - Totals of AVE by day, for the period selected.

Circulation By Date - Circulation by day, for the period selected.

Audience By Date - Broadcast audience numbers by day, for the period selected.

Online Visits By Date - Totals of online visits by day, for the period selected.

News By Country - Breakdown of coverage from each country.

News By Media Type - Breakdown of coverage from specific Media Types.

News By Contact - A breakdown of volume of coverage by its Author.

News By Outlet - A breakdown of volume of coverage by the Authors' Outlet.

News By Release - Shows the number of articles attached to Press Releases. Click HERE for a full guide.

News By Subject - Shows the number of articles links to Subjects. Click HERE for a full guide.


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Mindshare Dashboard

This is the more advanced set of charts. If you have extensive sets of Tags and Tag Groups, these are great for further analysis.

To get the best from this dashboard, click through to Analytics from the Vuelio Toolbar >

Click Dashboards at the top, then Mindshare:

The following set of charts can then be filtered using the three horizontal lines icon:

Then you can filter by different means:

In the example below I've selected certain tags to show in the charts:

Tag Trend - This will show the momentum of each of the Tags selected.

Tag Trend (Stacked) - This shows the volume of articles each of the Tags are featured in, overtime.

Tag Share of Voice - The overall volume of articles where the Tags are featured.

Tag by Sentiment - This chart shows the sentiment of the articles the Tags feature in.

Tag by Top Outlets - This shows how many articles feature the Tags from each outlet.

Prominence Dashboard

Vuelio Prominence Scoring applies a figure to each article, taking into account the number of times your keyword (Tag) appears, the density of the article (wordcount) and whether or not the keyword (Tag) appears in the headline.

Firstly, navigate to the Monitoring module >

You will then be required to select your filters to locate the coverage you wish to report on. Your filters will need to include specific Tags. Once found, click "Prominence" on the top right:

Wordcount Scoring:

Each article is scored according to wordcount and assigned points. These points are then multiplied by the number of times your Tag appears. Additional points are added to this score if the Tag also features in the headline.

Wordcount

Points

0-50

5

51-250

10

251-500

15

501+

25

Headline

50

Example:

Vuelio is mentioned twice in a 270-word article. The calculation for this is:

2 x 15 points = 30 points

Pulsar also appears in the headline for this article, so an additional 50 points are awarded.

30 + 50 = 80 points

This article receives a Prominence Score of 80 points.

Analysis:

This figure is a comparative metric, meaning the Prominence Score for an article is only of use when compared with the scores of other Tags. For example, using the above calculations, we might determine that Pulsar was featured in 3 articles with a combined total Prominence Score of 150 points. The average Prominence Score for these 3 articles is 50 points.

Vuelio however, was featured in 5 articles over the same timeframe. Their combined total Prominence Score is 100 points. The average Prominence Score for these 5 articles is 20 points.

From this we can conclude that although Vuelio has a higher volume of coverage, overall their prominence is lower than that of Pulsar.

Prominence Charts

See also:

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