Initially your distributions should be sent to those contacts who best fit your press release. But what do you do after the initial Distribution has been sent?
Here’s how you can make the most of the Vuelio platform with some practical ideas for next steps:
Monitor Engagement and Performance
Track open rates, click-through rates, and bounce rates.
Identify which journalists or recipients engaged with your content.
Use this insight to tailor follow-up actions or refine your media list.
Follow Up Strategically
Offer interviews, exclusive angles, or additional material (e.g. images, case studies).
Reach out to high-interest contacts who opened or clicked your release:
If you wish to create a group from a Distribution recently sent, click into the Distribution from the module and select the Distributions Channels tab at the top >
Use the buttons in the Distributions Channels tab to create a group of those who have opened/not opened the distribution. You may also sort this list (click the title at top of the column) for those that clicked onto links within the Distribution >
Check for Media Coverage
Use Vuelio’s Monitoring Inbox to track pick-up of your press release.
Look out for mentions across online, print, and broadcast media.
Save key coverage to your reports and share with stakeholders.
You may use this guide to search for content and learn how to link them to your distributions
Log and Analyse Media Responses
Note any journalist replies or coverage requests.
Use tags or notes to track how contacts respond over time.
Refine Your Media List
Remove unengaged or bounced contacts to improve future deliverability.
Add new contacts discovered through monitoring or journalist interactions.
Schedule a Debrief or Internal Report
Create a summary report for your team or clients, showcasing key results.
Include open/click stats, coverage highlights, and recommended improvements.
Plan Your Next Campaign
Use learnings from this release to inform your next communication.
Consider A/B testing subject lines, formats, or targeting strategies.
Update Your Contact Preferences
Adjust outreach frequency or content types based on recipient behaviour.
Consider segmenting your lists further for more targeted messaging.
Check out our quick guide on Recent article Search