Creating a localised regional group allows you to target media outlets efficiently across specific geographical areas.
In the Media Database, regional journalists frequently cover a wide variety of subjects daily. As a result, the Research Team generally tags these individuals under the overarching Regional News topic rather than multiple individual beats. Building a media group at the outlet level—rather than targeting individual journalists—ensures your pitch reaches the newsroom directly, where team members can forward it to whichever journalist is covering that topic on a given day.
Access the Outlets Module
Navigate to the Outlets module from the main navigation menu to begin your search.
Apply the Target Area Filter
Click the Target Area filter.
Select your geographical area of focus.
Note: The Target Area filter identifies outlets based on their distribution reach, rather than their physical street address.
Refine by Media Type
Open the Media Type filter.
Select the specific media formats relevant to your campaign.
Tip: Regional outreach typically targets core regional outlets; filter out stand-alone magazines or online-only titles if they fall outside your campaign scope.
Filter by Regional Focus
Click Show More to reveal additional filter criteria.
Locate the Focus filter.
Select Regional and Local to refine your list to relevant local publications and broadcast outlets.
Save Outlets to a Group
Review the targeted list of regional media outlets displayed on the results panel.
Click Save to Group.
Choose to create a New Group or add the selected outlets to an Existing Group.
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