Group Management For Distributions:
With a wealth of Database contacts at your fingertips it can be tempting to select all and send a press release to the world. However, this may be detrimental to your account. Use these quick steps for keeping your Groups upto date and relevant:
At Vuelio we would advise you to create your lists with caution. Make sure you target as much as possible using the filters provided to you. Build your list knowing that if you are not targeting the right contacts, they have the right to unsubscribe from your emails.
A contact unsubscribing you means stopping you from contacting that individual again. So you may loose out on a crucial contact.
Use Saved Searches to initially save filters for your lists. This can then be a shortcut to updating your lists, allowing you to run filters of an old search weeks ago and capo capture journalists matching the same criteria today.
Keep your Groups on Vuelio and refresh your them regularly. Remember, we will update the details of each contact profile. If you download a list to excel and use it "offline" it can quickly become out of date.
You have the ability to create Groups (Lists) with a maximum of 1000 contact or outlets, however, we highly advise you make smaller dedicated lists and only send out to the hundreds if at all possible. This way, you are more targeted, you can keep track of contacts, and build relationships easier.
Content & Distributions:
Make sure your content is relatable and necessary for the contacts you are sending these to.
Try not to use Block capitals in the Subject line of the email. As this looks more like a spam email.
Journalists have limited time to read your emails. The worst thing for a journalist, is to receive an email with reems of content which they then have to sort through to find the point. We advise to add a more personal paragraph along the top of the email to summarise what the email is about, before they have to read the whole lot.
Opt for templates that prioritize responsive designs to maintain formatting consistency across various devices.
Test email previews to ensure press releases maintain a professional appearance on both desktop and mobile screens.
Images are a great pull for journalists, to be able to use a high resolution image in their copy could be really great for your product or service. But, you need to make sure the email is not compromised by large files. Follow our guide to linking images, making them clickable, downloadable links, instead of making the journalist download a 10mb email.
Send a request for a Template to [email protected]. A template will provide you with the necessary layout for each of your releases. To get started:
Prepare Your Standard Template Elements: Identify the fixed components you include in every press release. These could include logos, "Notes to editors," and headline or date placement.
Submit a Request: Send a standard press release to [email protected], clearly outlining the default elements you need. These will be hard-coded into the template to save you time on future releases.
Incorporate Variable Content: Use the template's merging options in the Distributions Tool to dynamically add elements such as names and dates. Additionally, templates can be customized with logos, professional formatting, and resizing or alignment of images to maintain a polished and consistent presentation. You may also request formatting updates, such as adjusting font sizes, bolding text, or reducing gaps between sections to suit your branding needs..
Set your DNS settings for seamless sending of emails so they look like they are sent from your account to the journalist directly, this eliminates the (Via Vuelio) statement in the “Email From”.
Send any test emails to your own personal email, this way you can check what your email looks like on a mobile or other device.
Try advising your recipients to white label your emails to make sure they receive them. For more optimization tips:
Align templates with your brand by maintaining consistent logos, colors, and layouts.
Use engaging headlines to immediately capture attention.
Ensure readability with a well-structured and balanced format.