When creating your press release, there are a few ways of adding images. In a number of the options below, because you are essentially adding links to the images, they will be trackable when looking back at the performance of your releases.
Embedding images in your press release instead of attaching them improves deliverability, as email providers often filter out emails with large attachments. Additionally, test your email by sending it to yourself or colleagues to ensure that embedded images appear correctly and maintain professional formatting.
We'll go through each of these options for you:
Upload images to your asset library
Upload images to the asset library and then utilise those images.
Once you have started to create your release, items from your asset library can be added to all sections: Core Copy, Notes to Editor and Boiler Plate. Click the "Insert Asset" button just above the text box.
The assets window will then open, just select the item of your choice >
Then Click "Use" at the bottom of the window. That item will then embed into the text area >
If you click the image, you can then resize it by dragging the corners.
Copy and Paste
Pretty simple, just use the hot keys Ctrl + C (Cmd + C for Apple) to copy the image you want to use if it's already on a document, and then Ctrl + V ( Cmd + V for Apple) to "Paste".>
Please Note: Right-click copy and paste will not work.
The Hyperlink Icon
Similar to the above, using your Asset Library, you can copy the Original URL link to
use and link the image to some text >
Thumbnail - A very small version, very low in size, to be used in mini galleries or icons.
Web Version - A condensed version of the original.
Original - The original-sized, largest resolution image. Most journalists would prefer this version as a downloadable link so they may use it for their articles.
Note: This option allows your contacts to download the highest resolution image possible, without having the worry of the email going to a spam inbox.
Once you have clicked on the Hyperlink Icon, a window will appear
You can then fill in the following:
URL: Highlight the text or image and paste the Original URL link into this text box.
Text to Display: Type in what text you wanted displayed for this hyperlink.
Title: Insert the text here to help label your images. This means that anyone who hovers over the image will see the title text, rather than a URL.
Open in Link In: You could also change where the image or link opens, so Journalists/Recipients will select the image and open it in a new or current window >
Click 'Save' and your text or image will now be hyperlinked.
Insert/Edit Image Icon
If you already have a link/source URL to an image, you can use the Insert and Edit Image icon.
General Menu
Source: Where you can type in the Link/Source URL that will
Alternative Description: Insert the text here to help label your images. You can add alternative text to the image's description (“alt-text”). This means that anyone who hovers over the image will see the alternative text, rather than a URL.
Width and Height: The size you wish to have your image (the numbers are measurements in pixels)
Advanced Menu
Style: This is where you can add custom CSS-coded styling.
Vertical Space: Adjust the spacing of your image vertically.
Horizontal Space: Adjust the spacing of your image horizontally.
Border Width: Increase or decrease the width of the image border.
Border Style: Change what style your border is to suit your image.
Once this is all completed, simply press save.
The Table
This table option not only provides a great look for your press release, it also simplifies spacing for when needing to wrap text around your images. Or when you wish to create a gallery.
When you are using any of the following areas: Core Copy, Notes to Editors or Boiler Plate, you have the option of Table along the top options. Click this, then hover over Table.
It will give you the option of choosing how big you want your grid by allowing you to select the number of rows and columns.
Depending on the number of images, etc., you wish to align, I usually advise around 3x1 or 2x1.
In the text area, you will then see faint outlines of the grid:
If you have already followed steps above to insert linked images, you can then just click and drag these into any of the cells of the table. You will then see that the grid resizes depending on how big the items are. You can then manipulate the cell sizes so that text you enter in also spaces out nicely.. In the end it will look something like this:
When you then click into the Distribution Channels tab, you may need to amend spacing, or sizing of images. But as you can see, the text is well spaces with the images:
