We're excited to announce the launch of Podcast monitoring!

As the landscape of media continues to evolve, we understand the importance of staying ahead in the world of audio content. Our new podcast monitoring allows you to track and analyse podcast content to gain insights into audience sentiment and emerging trends.

With access to a vast array of podcasts, you can identify key influencers in your industry and better understand how audio content impacts your brand's messaging. Stay informed and enhance your media strategy with these valuable insights, alongside your traditional media monitoring.

A Podcast Source represents the podcaster.

Count: 64,500+ and growing

Contain Listenership Data: 36,776+ and growing

Contain Demographics Info: 15,032+ and growing

Contain Contents Info: 15,660+ and growing

Polling Period: 4 Hours

Discovery Frequency: Daily

Metadata Update Frequency: Daily

A Podcast Asset is an episode of a podcast.

Count: 12,500+ new episodes per day

Duration: 5 minutes - 2.5 Hours

Average Duration: 50 minutes

Processing Volume: 10,400 hours per day

Vuelio's Podcast monitoring service transcribes the most popular podcasts on the internet, making them discoverable via keyword search and alerting.

We have added a new 'Source Type' to highlight Podcasts as their own standalone type of content amongst existing options.

All Podcasts are grouped within the following categories to facilitate searching on key industries or topics that you are interested in tracking.

These are defined within the feeds that we setup for you.

Note: An additional 'Category' search filter will be added to the monitoring UI soon.

Arts

Business

Comedy

Education

Fiction

Government

Health & Fitness

History

Kids & Family

Leisure

Music

News

Religion & Spirituality

Science

Society & Culture

Sports

TV & Film

Technology

True Crime

To calculate a podcast’s score, our proprietry algorithm combines over 30 unique data points including audience size, subscribers, play through rates, and cross-platform influence over time. A podcast’s score ranges between 1-100, 100 being the most popular. 0 indicates no measured rank.

Podcast score is displayed on search results and within the article view:

Podcast Name (Source + Asset)

Audience Figure (Reach)

Description

URL

Link

Outlet Rank

Category

Discovery Date

iTunes Registry ID

English, French, Italian, German, Spanish, Greek, Arabic, Breton, Danish, Finnish, Japanese, Norwegian, Dutch, Portuguese, Northern, Swedish, and Chinese.

80% of all podcast content is in English.

These are defined within the feeds that we setup for you.

Our existing suite of analytics already supports podcast content. Not all charts will be applicable (AVE) due to the metadata available for this type of media.

Podcast audience figures are in line with our existing 'Reach' metadata across other source types. This is available on the result views (list and table view) and can be filtered.

Content can be played-back either directly from the content URL or via the embedded Podcast Player interface.

Transcript Highlight List
Each highlight in the list has a button to move the player to that section of text, a portion of the transcript where the text occurs and a button that will copy a shareable link to the highlight.

Metadata
Basic information, the episode title, publish date and duration are displayed here, along with links to the podcast source homepage as well as the podcast episodes media.

Transcript
The transcript section includes the full transcript of the podcast episode. Text in the transcript can be clicked to send the media player to the current time. Highlights can be toggled on and off. With auto-scroll enabled the transcript text will scroll to match playback.

Podcast episodes can be quite long - typically we expect podcast episodes to last between 30 minutes and 3 hours. Users looking to highlight a particular mention can use the editor feature to extract only the relevant portion of the episode.

When the Editor module is enabled, the layout of the Podcast Player changes to include “Module Tabs” on the right side of the view.

Note: The embedded player will be available soon. The editor is expected to be available November.

Full ASR transcript with sub-second accuracy.

Source ranking metadata advances top-ranking podcast episodes ahead of lower-ranking content to index influential episodes first.

Podcasts that produce dynamic audio ads are automatically detected to improve transcript

alignment with audio content.