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SPF, DNS and email distribution using Vuelio

Improve email deliverability by giving Vuelio permission to send emails on behalf of your domain

Adam Giles avatar
Written by Adam Giles
Updated over 2 weeks ago

Background

Vuelio includes an email distribution tool to enable users to send press releases and other communications to relevant contacts and media outlets. More information: https://www.vuelio.com/uk/pr-software/news-distribution/

By default, all client accounts are configured to send these emails, FROM: vuelio.co.uk

Clients often prefer to send their emails from their own domain. Therefore, they need to configure their domain to allow email to be sent via Vuelio’s system.

Often, clients already have DMARC and SPF configured, so without adding Vuelio to these policies, the email sent through Vuelio is unlikely to reach its destination.

Security

Vuelio is a trusted partner to UK police forces, NHS trusts and local councils. Being an ISO 27001 certified company ensures our security and privacy controls are effective at reducing the risk of a loss of confidentiality, integrity or availability of information in our care. More information is available in the Trust Centre: https://www.pulsargroup.com/trust-centre/

Tracking

Vuelio includes a tracking pixel in all emails. This enables clients to receive metrics about their distribution e.g. open rate, bounce rate etc. Vuelio does not use this data for any other purposes.

DNS Configuration - Please add the following DNS records:

DMARC

If you already have DMARC configured:-

Skip this step

If you do not have DMARC configured:-

Add a new record:

● Record: DMARC

● Hostname: _dmarc

● Type: TXT

● Destination: v=DMARC1;p=none;pct=5;aspf=r;adkim=r;

Notes:

● This is an example of a DMARC with little actual enforcement.

● There are many options for a DMARC in terms of reporting, so you should get advice from your IT department.

SPF

If you already have SPF configured:-

You only need to add "include: _spf.distribution.vueliopm.com" to your list.

If you do not have SPF configured:-

Add a new record:

● Record: SPF

● Hostname: @

● Type: TXT

● Destination: v=spf1 a mx include:_spf.distribution.vueliopm.com ~all

○ If you are a Media Source MENA client, use this destination instead:

Destination: v=spf1 a mx include:_spf.mediasourcedistribution.vueliopm.com ~all

Notes:

● This will incur 1 lookup.

● You must not exceed more than 10 lookups in total.

DKIM

Add a new record:

● Record: DKIM

● Hostname: api._domainkey

● Type: TXT

● Destination: k=rsa;t=s;p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQCbmGbQMzYeMvxwtNQoXN0waGYaciuKx8mt Mh5czguT4EZlJXuCt6V+l56mmt3t68FEX5JJ0q4ijG71BGoFRkl87uJi7LrQt1ZZmZCvrEII0YO4mp8sDLXC8g1aUAoi8 TJgxq2MJqCaMyj5kAm3Fdy2tzftPCV/lbdiJqmBnWKjtwIDAQAB

Notes:

● Must not contain any spaces or breaks

CNAME

Add a new record:

● Record: Tracking CNAME

● Hostname: tracking

● Type: CNAME

● Destination: api.elasticemail.com.

Notes:

● This is used for creating tracking links on emails if you would like this functionality. i.e. it makes the links read as http://tracking.clientdomain.com instead of http://tracking.vuelio.co.uk

Sub-Domains

The above instructions are based on you using your main domain. If your team would prefer to use a sub-domain, your records would all need 'press' suffixing to the back of our request.

e.g.

● SPF @ would read 'press' - to the outside world this would read press.example.com

● Tracking would read 'tracking.press' - to the outside world this would read tracking.press.example.com

● DKIM would read 'api._domainkey.press' - to the outside world this would read api._domainkey.press.example.com

● DMARC would read '_dmarc.press' - to the outside world this would read _dmarc.press.example.com

How to add this to your DNS records

You need access to your DNS control panel and from there, find the DNS section to edit the TXT record.

The steps required to edit a DNS TXT record vary between domain providers. Here are some instructions from popular domain providers:

GoDaddy

Additional info and support

Once you’ve updated your SPF policy you’ll need to allow 48 hours for your edited DNS record to propagate around the internet.

If you need additional support please contact us on [email protected].

 

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